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New Kid has existed in many guises since 2004. We design distinct and comfortable footwear and garments that defy age, size and shape barriers as much as possible. We have a great love of colours bold and soft, pattern and texture and combinations that surprise and amuse in the hope that our products are a pleasure to wear.

Our footwear materials, components and labour are all locally sourced from small family businesses. This small scale of production allows us to offer a made-to-order service including vegan options. Our small clothing collection is made locally in Prato by our pattern cutter and seamstress, Martina. All fabric is deadstock or sourced on whim from special sources. We also incorporate some the hand dyed and woven textiles which we make in our leisure time.


Find out more about the excellent people we work with here.