We are New Kid, designers and makers of footwear, clothing and accessories based in Florence, Italy. All of our products are made in Tuscany, in the valley between Pisa and Florence. Sourcing local materials and then making with the help of a network of small family run businesses.

We work small scale and focus on creating unique and affordable pieces, that are distinctly European, but not bound by tradition. 

Our aesthetic is informed by a love of popculture and nostalgia, exotic textiles and handicrafts and the cliched reverence for an Italian sunset. We aim to capture a bit of a naïve, yet wild sense of the world.

Find out more about the excellent people we work with here.